In this cinematography project, I drew inspiration from “Home Alone” directed by Adrian Erre on NOWNESS. Conducted in confined room setting, it intends to set a private space for the protagonist – Max – to explore his deep-seated fantasies. The narration is led through the voice of the character with minimal non-diegetic ambient music. The video is characterised by concentration… Read More BCM 115 – Cinematography
According to the Australian Association of National Advertisers (AANA) Code of Ethics which came into effect from January 2012, if an advertisement includes imagery and language that result in negative impression of a certain group, namely race, ethnicity, rationality, gender, age, sexual preference, religion and political belief, it will be found in breach of Section 2.1 and hence… Read More Why racist ads persists
Rebel element in my audio project is focused on a battle against stigma of depression and therefore conveys a message of self-acceptance and courage to seek for help. The protagonist is going through an internal ride of emotions: calm, anxious, devastating and hopeful. Featuring the sound of phone screenshots, I want to highlight how people… Read More BCM 115 – Soundscape
In this week topic, I will discuss about media ownership and its impact on audience’s positions towards issues. Australian Communications and Media Authority (ACMA) over the past few years had tried to maintain regulations that restricted on the concentration of media ownership. Two of which are prominently known as The Reach Rule and Two out… Read More Why media ownership matters
Attached in this blog post is my photo series called Soul of the West that explores the concept of a living rebel. The italic words in the caption follow participatory methodology in which the rebel collaborated with me to generate the writing. Hope you will enjoy the series! Best regards, Tien Pham #BCM115
This week, the lecture revolves around semiotics concept, the study of signs that explains how people are making sense of an image. Message understanding can be subjective as it depends on a person’s experience, values, beliefs and cultural backgrounds that make up their own takeaway. A sign is consisted of two parts: signifier and signified.… Read More True Beauty
Media audience has ever since expanded from a group sitting in front of a screen together to a dispersed community where everyone might have the same experience but not necessarily at the same time or same place (Turnbull, Lecture Week 2). Learning about this shift in definition recalls my recent trip to Sydney to celebrate the first… Read More The unseen audience
Helly Pham 